Nike celebrates Latino Heritage Month with the Air Max 1 “Los Primeros” by WASAFU [w/ on-feet video]

Nike celebrates Latino Heritage Month with the Air Max 1 "Los Primeros" by WASAFU [w/ on-feet video]

Nike’s back again with collaborations, this time with local artists from Latin America celebrating Latino Heritage Month. They’ve called artists to give makeovers to coveted sneaker models, notably the Air Max 1 which we’ll have a closer look at. Chilean artist WASAFU took on the challenge to give the classic silhouette a twist of his own […]

NikeLab VaporMax & Flyknit Racer BETRUE on-feet videos for Pride month [with on-feet videos]

NikeLab VaporMax & Flyknit Racer BETRUE on-feet videos for Pride month

When big corporations get socially conscious, you usually get some stuff with rainbows and inspirational words on their products, and some profits helping out good causes. Nike’s BETRUE is no different. First launched in 2011, the company swears to empower all athletes by supportive initiatives to end discrimination in sport through their BETRUE collection. They’ve […]